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What Home Care means to us

Working with advertising agency Rare, this campaign highlights the special bond that our team members form with our clients and emphasises the important philosophy that Home Care is a partnership between both, with the aim of improving independence at home.

The campaign also takes a clever approach to challenging some of the negative perceptions of ageing. Ageist attitudes can have a significant impact on older people, so it was so important for us to challenge these attitudes with creatives that show energetic, engaged and authentic people, living fully, and enjoying life.

Home Care’s new look

It has been a few years since MercyCare had a targeted Home Care campaign, but with an increasing desire for people to stay in their homes for longer, we thought now is the right time for us to increase our brand awareness and let people and communities know how we can support them. 

The ads will be shown across various social media and digital platforms, and in the Perth metropolitan area in a number of shopping centres and more than 20 GP clinics.

Special thanks go to our very own Home Care staff – Gemma, Felicity, Piyush and Gylsie, who kindly gave their time to be our support worker stars!

Home Care